Archive for the ‘advertising’ Category
Asics Origami Ad
Monday, February 8th, 2010
Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
I’ve been neglecting this blog a bit too much. I’ve been meaning to do a few posts: one a remnant of some Mirror’s Edge fashions, one about the new direction Pepsi’s taken with their brand, and an exploration of pop-up books. Let’s see if I get to them. However, I did really want to post the above video.
It’s an ad that was worked on for Japanese shoe company, Asics. It’s simple in that it has little more than soothing background music and really cool narration by Onitsuka Kihachiro himself. The focus however, is on white washed paper being folded into origami as a form of storytelling. The ad is peaceful, beautiful, strong yet subtle and very emotive.
Ads like this are what excites me about advertising and design, communication in general. When an expert takes their time and does it beautifully. This is why I do what I do. Not stupid Clydesdale beer commercials.
So, enjoy.
Oh, and Onitsuka Tigers are awesome, and usually have really interesting ads/spots also. Try looking at the Onitsuka Zodiac Race ad.
Interesting Read: AIGA – Krazy About K
Thursday, December 17th, 2009
Konmar, Dutch Supermarket
http://www.aiga.org/content.cfm/krazy-about-k
I just read the article Krazy About K from AIGA’s website. It’s a very nice look into the letter ‘K.’ For most, it may seem a bit indulgent to write an entire blog post about a single letter. However, anyone slightly interested in typography should be highly interested.
The article talks about everything from ‘K’s’ five point value in Scrabble, its origin, its many uses in logo treatments, its pronunciation and many other things. Please, have a read.
There’s also a link from November 07, long before I had time to link it, another great article about a single letter, ‘X.’ You may want to read that, too.
Saturn: Rethinking Advertising
Thursday, October 16th, 2008As someone whom on his worst day moonlights as a graphic and web designer, any and all things related to design piques my interest; this includes advertising. I’ve watched over the past years as most ad campaigns have devolved into mediocrity or worse.
This further highlights when a company advertises right. Point and case, the latest wave of “Rethink” commercials by General Motors car company Saturn. I don’t care much for the cars themselves (or cars at all for that matter).
This campaign is filled with bubbly, warm, spring-season songs, cheerful settings and some cute computer generated images that “rethink” otherwise mundane human objects with bright, adorable imagination. The ads promise exactly what they want you to do. Rethink.
“Cute” is hardly a word associated with car ads in image-conscious America, and especially from an American car company. Yet, here is Saturn doing just that.
I realize I’ve done a dreadful job of explaining these ads, so I’ve highlighted a few below.
These commercials are happy and that makes me smile.
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