Kit Kat: ミルクコーヒー「Milk Coffee」
First, let’s get one thing straight: I had really high hopes for these particular Kit Kat fingers. Even though I’m not much of a coffee drinker, when I do drink it, I always take it with milk. Just like my tea (I’d take a cuppa over joe any day). More importantly, I have had (and continue to adore) the Royal Milk Tea Kit Kat (review coming soon). In fact, it is without question, my favorite Kit Kat I’ve ever had, so far.
So, I was hoping it would be more of the same, just swapping tea out for coffee.
Before getting into the taste of the fingers, I have to address the packaging. I’m a designer, and these are the things (besides Kit Kat) I obsess about. I usually enjoy receiving a new box of Kit Kat as a gift, in the mail, or arriving at the store to see a new wondrous package waiting for me. The themes, if not good, are usually interesting. This one, not so much. I’ve gotta say, I’m a bit disappointed.
The packaging has the traditional Nestlé Kit Kat brand over a red box. In the bottom right corner is a steaming cup of presumably, milk coffee. Great. What is on the rest of the packaging? サクラ／sakura (or cherry blossoms). The box reads (roughly) “that cherry blossoms are on their way.” I guess by the time they arrived Stateside, that’s true, but when released in Japan, not so much.
Nevertheless, I was puzzled as to the connection between milk coffee and cherry blossoms, and I’m not the only one. I had come to the conclusion that perhaps it was just a spring seasonal thing, but my girlfriend promptly suggested “no, they’re just lazy.” Okay, so there you have it. The packaging is “just lazy.”
Moving onto the fingers themselves, they’re a white chocolate bar (with a slight cream color), which unlike some, I think is a good thing. You see, not only do I prefer white chocolate (even though it isn’t even chocolate) to chocolate, but chocolate (even milk) has a distinct flavor whereas white just blends in a bit better, and is a bit sweeter. If these bars were milk chocolate, I’d think of them not as milk coffee, but mocha flavor.
The smell is quite fragrant and noticeably coffee…with a hitch. Not coffee you might make at home, which tends to be a bit bitter, but coffee at a place like Starbucks which is obnoxiously sweet. So, it’s a really sweet coffee with a vanilla sidekick.
The taste is pretty much the same. The chocolate carries a touch of coffee, but it mostly milky/vanilla-y/white chocolate-y and really, really sweet. The wafer and creme are where the coffee flavor comes in, and because of that comes in as a slightly bitter, refreshing bit of coffee as an after taste.
As you continue to eat, the coffee becomes more noticeable, and begins to mellow out the sweet. By the end of the bar, it really begins to feel like plain ol’ coffee mellowed out with milk as opposed to the other way around. I think the milk ratio is a bit higher than I’d like, however. The end result is a mild cup of coffee, sweetened.
It’s pretty good, but a bit sweet for my tastes.
I liked the idea of Milk Coffee Kit Kat more than the execution. They’re a bit too sweet, missing a balance I liked from the Royal Milk Tea bars, but otherwise exactly as advertised. The presentation of the bars were a bit simple, and the packaging, well, was lazy.