Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.

I’ve been neglecting this blog a bit too much. I’ve been meaning to do a few posts: one a remnant of some Mirror’s Edge fashions, one about the new direction Pepsi’s taken with their brand, and an exploration of pop-up books. Let’s see if I get to them. However, I did really want to post the above video.

It’s an ad that was worked on for Japanese shoe company, Asics. It’s simple in that it has little more than soothing background music and really cool narration by Onitsuka Kihachiro himself. The focus however, is on white washed paper being folded into origami as a form of storytelling. The ad is peaceful, beautiful, strong yet subtle and very emotive.

Ads like this are what excites me about advertising and design, communication in general. When an expert takes their time and does it beautifully. This is why I do what I do. Not stupid Clydesdale beer commercials.

So, enjoy.

Oh, and Onitsuka Tigers are awesome, and usually have really interesting ads/spots also. Try looking at the Onitsuka Zodiac Race ad.