As someone whom on his worst day moonlights as a graphic and web designer, any and all things related to design piques my interest; this includes advertising. I’ve watched over the past years as most ad campaigns have devolved into mediocrity or worse.

This further highlights when a company advertises right. Point and case, the latest wave of “Rethink” commercials by General Motors car company Saturn. I don’t care much for the cars themselves (or cars at all for that matter).

This campaign is filled with bubbly, warm, spring-season songs, cheerful settings and some cute computer generated images that “rethink” otherwise mundane human objects with bright, adorable imagination. The ads promise exactly what they want you to do. Rethink.

“Cute” is hardly a word associated with car ads in image-conscious America, and especially from an American car company. Yet, here is Saturn doing just that.

I realize I’ve done a dreadful job of explaining these ads, so I’ve highlighted a few below.

These commercials are happy and that makes me smile.