Posts Tagged ‘television’
I’ve been neglecting this blog a bit too much. I’ve been meaning to do a few posts: one a remnant of some Mirror’s Edge fashions, one about the new direction Pepsi’s taken with their brand, and an exploration of pop-up books. Let’s see if I get to them. However, I did really want to post the above video.
It’s an ad that was worked on for Japanese shoe company, Asics. It’s simple in that it has little more than soothing background music and really cool narration by Onitsuka Kihachiro himself. The focus however, is on white washed paper being folded into origami as a form of storytelling. The ad is peaceful, beautiful, strong yet subtle and very emotive.
Ads like this are what excites me about advertising and design, communication in general. When an expert takes their time and does it beautifully. This is why I do what I do. Not stupid Clydesdale beer commercials.
Oh, and Onitsuka Tigers are awesome, and usually have really interesting ads/spots also. Try looking at the Onitsuka Zodiac Race ad.
As someone whom on his worst day moonlights as a graphic and web designer, any and all things related to design piques my interest; this includes advertising. I’ve watched over the past years as most ad campaigns have devolved into mediocrity or worse.
This further highlights when a company advertises right. Point and case, the latest wave of “Rethink” commercials by General Motors car company Saturn. I don’t care much for the cars themselves (or cars at all for that matter).
This campaign is filled with bubbly, warm, spring-season songs, cheerful settings and some cute computer generated images that “rethink” otherwise mundane human objects with bright, adorable imagination. The ads promise exactly what they want you to do. Rethink.
“Cute” is hardly a word associated with car ads in image-conscious America, and especially from an American car company. Yet, here is Saturn doing just that.
I realize I’ve done a dreadful job of explaining these ads, so I’ve highlighted a few below.
These commercials are happy and that makes me smile.