Urban Tag, 2010. An edgy web mark for Capture Press. A game of tag, mixed with street tagging. Client: Capture Press.

1

Successful design is little more than successful communication and communication is not achieved in a one-way fashion, instead, communication takes in as much as it delivers. The bedrock of good communication is, essentially, a friendly conversation. Like every conversation, each one is unique. Even if just a simple “how do you do?” with each new partner, the outcome -as well as how to approach it- might be vastly different. You must also be willing to just listen.

2

And that’s the process we use in our design. We approach each and every task as a chance to have a unique and special conversation, not only with our clients, but the end-user as well. Before our turn to speak, we first listen and engage in a helpful discovery phase, acquainting ourselves with our clients’ personalities, interests, desires, and even personal quirks, getting to know them as if they were friends. Then we invite the end-user to join us. Once we’ve comfortably built conversation between our new partners, we add ourselves to the mix.

3

We match wants, needs and feelings toward the end service with those of the client hoping to forge a long last connection, not only between customer and business, but the individuals as well. Only then -when such familial bonds have been built- will design ever succeed.

4

We understand that each and every person has their own patois, je ne sais quoi, or 魅力 (charm). In first listening to our clients, we grow to appreciate these individualities, and instead of censoring them with our own, we grow to understand them, love them and take them with our own. This understanding and adoration creates and end result that is always personal, unique and effective. This is important to us, as it will be to the end-user. What differentiates a single business from any other is its individual dialogue, personality.

5

We design in your language. Whether it’s English, Français,日本語, 한국어, even Klingon, or something in-between, we speak it. Razterized is a Seattle & Yokohama based design company focused on the needs and strategies unique to small business and their clients.

The Flag of Mongrel, 2007. Promotional materials for A Man Called Mongrel. Client: Derrick Ferguson.