Posts Tagged ‘sakura’

Kit Kat: 桜抹茶 「Sakura Maccha」

Sunday, June 6th, 2010

The last Kit Kat I reviewed was the Limited Kyoto Itokyuemon Uji-Maccha (宇治抹茶) and knowing that I had another maccha Kit Kat in store, I wanted to do them back to back to compare and contrast. The Kyoto variety is easily one of my favorite Kit Kat, with it’s smooth, earthy, honest green tea style. So, this set of fingers really had a lot to live up to.

桜抹茶「Sakura Maccha」Kit Kat

First, packaging. This flavour came out at about the same time as the White Coffee flavour (namely spring) and if you remember, I took issue with the sakura packaging of the white coffee Kit Kat. It just didn’t make sense there. Here of course, it does. I quite like the packaging here. A Traditional sized box, with the the common Nestle Kit Kat brand is present, of course, but the box itself is a vibrant green that plays beautifully against the pink place setting and sakura blossoms. Of course, on the southeast corener, there is a similarly green cup of maccha. This is successful because not only does it appropriately sell the flavour, but the colors are lively and eye catching. I admit that when searching through the Nestle website, this packaging was one of my favorites. The bittersweet colour palette was interesting and engaging and paired with the flavour itself, wonderfully exciting.

The interior wrapper is understated, but carries through with the brand. A green gradient to white and a pink gradient to white are at both ends. Besides looking appealing, it makes note of a soft blending of the two flavours. Let’s hope that’s what we get!

Opening the package, again, there was no strong green tea aroma like the last Kit Kat, unless I really went searching for it. They smelled of a sweetened green tea dessert, like Haagen Daz green tea ice cream with no real hint of sakura. In fact, there was a pretty strong chocolate scent before there was anything sakura. Colour-wise, the fingers were almost identical to those from Kyoto (which isn’t surprising they’d use the same dye numbers).

桜抹茶「Sakura Maccha」Kit Kat

On the first bite, if I’m honest, I found nearly no green tea. Instead, it was mostly the sweet of the white chocolate and a very spicy version of sakura (like cinnamon, perhaps). I hadn’t really known what to expect from the sakura in these. I had really hoped for a strong, bitter taste of sakura pickled in ume as that would be quite exciting. If I had to say what the taste was like, I’d say it was a milder version of the Tokyo-style sakuramochi I’d had before as it was a slightly sweet, bland sakura flavour (as if introduced to azuki). Also, perhaps like sakura ice cream which is usually more delicate in flavour.

Through the first finger, I didn’t really get the green tea at all. On the second one, I could taste it initially before becoming consumed by the azuki-like sakura flavour. Sampling just a bit of the chocolate I found that it was meant to convey the green tea flavour, but it was mild inside the sweet white chocolate. I like a real earthy maccha, not sweet. This definitely was of the latter. It has also become quite apparent that the filling of the wafer in Japanese Kit Kat will be the most dominant flavour. In the Kyoto snacks, there was definitely maccha filling and thus had a strong maccha flavour; these it’s inverted.

The filling in these also seemed, for whatever reason, creamier than other bars. On a presentation note, however, the filling is quite disappointing. The wafer are regularly colored with simple white filling. It would have been nice to see a bright pink or fuchsia filling. The fingers would have looked really interesting.

Overall, the flavour of these are really, really tough to judge. As a sakura-maccha snack, they fail pretty horribly. I can almost never get a sense of the maccha. However, the “spicy” sakura/azuki flavour is really quite delicious. I could eat these all day and actually, now that I’ve finished this box, I dare say I’d like some more. A great taste, horribly misrepresented.

Flavor: 7.5/10 (would have been a solid 8 had these not mentioned maccha at all)

Presentation: 4/10

Packaging: 9/10

The packaging was really solid here: colourful, engaging and interesting; a selling point on its own. The presentation of the snacks themselves left a bit to be desired. I like the “maccha” colour of the chocolate (quite possibly the same as the Kyoto snacks) but the filling and wafers are boring, uninspired. The flavour was fantastic, a mild spiciness reminiscent of sakura-azuki desserts that wasn’t too sweet either.

How do they compare to the Kyoto Uji-Maccha Kit Kat? They don’t. There’s hardly any maccha flavor here whereas the Kyoto fingers are packed full of them. If you’re after maccha flavour, try those. If you’re after a unique maccha flavour, don’t look here. Try these only for the sakura in them.

Kit Kat: ミルクコーヒー「Milk Coffee」

Tuesday, March 16th, 2010

First, let’s get one thing straight: I had really high hopes for these particular Kit Kat fingers. Even though I’m not much of a coffee drinker, when I do drink it, I always take it with milk. Just like my tea (I’d take a cuppa over joe any day). More importantly, I have had (and continue to adore) the Royal Milk Tea Kit Kat (review coming soon). In fact, it is without question, my favorite Kit Kat I’ve ever had, so far.

So, I was hoping it would be more of the same, just swapping tea out for coffee.

Before getting into the taste of the fingers, I have to address the packaging. I’m a designer, and these are the things (besides Kit Kat) I obsess about. I usually enjoy receiving a new box of Kit Kat as a gift, in the mail, or arriving at the store to see a new wondrous package waiting for me. The themes, if not good, are usually interesting. This one, not so much. I’ve gotta say, I’m a bit disappointed.

ミルクコーヒー packaging

ミルクコーヒー packaging is just a bit too lazy.

The packaging has the traditional Nestlé Kit Kat brand over a red box. In the bottom right corner is a steaming cup of presumably, milk coffee. Great. What is on the rest of the packaging? サクラ/sakura (or cherry blossoms). The box reads (roughly) “that cherry blossoms are on their way.” I guess by the time they arrived Stateside, that’s true, but when released in Japan, not so much.

Nevertheless, I was puzzled as to the connection between milk coffee and cherry blossoms, and I’m not the only one. I had come to the conclusion that perhaps it was just a spring seasonal thing, but my girlfriend promptly suggested “no, they’re just lazy.” Okay, so there you have it. The packaging is “just lazy.”

Moving onto the fingers themselves, they’re a white chocolate bar (with a slight cream color), which unlike some, I think is a good thing. You see, not only do I prefer white chocolate (even though it isn’t even chocolate) to chocolate, but chocolate (even milk) has a distinct flavor whereas white just blends in a bit better, and is a bit sweeter. If these bars were milk chocolate, I’d think of them not as milk coffee, but mocha flavor.

ミルクコーヒー bar and inside wrapper

ミルクコーヒー fingers

The smell is quite fragrant and noticeably coffee…with a hitch. Not coffee you might make at home, which tends to be a bit bitter, but coffee at a place like Starbucks which is obnoxiously sweet. So, it’s a really sweet coffee with a vanilla sidekick.

The taste is pretty much the same. The chocolate carries a touch of coffee, but it mostly milky/vanilla-y/white chocolate-y and really, really sweet. The wafer and creme are where the coffee flavor comes in, and because of that comes in as a slightly bitter, refreshing bit of coffee as an after taste.

As you continue to eat, the coffee becomes more noticeable, and begins to mellow out the sweet. By the end of the bar, it really begins to feel like plain ol’ coffee mellowed out with milk as opposed to the other way around. I think the milk ratio is a bit higher than I’d like, however. The end result is a mild cup of coffee, sweetened.

It’s pretty good, but a bit sweet for my tastes.

Flavor: 7/10

Presentation: 4/10

Packaging: 2/10

I liked the idea of Milk Coffee Kit Kat more than the execution. They’re a bit too sweet, missing a balance I liked from the Royal Milk Tea bars, but otherwise exactly as advertised. The presentation of the bars were a bit simple, and the packaging, well, was lazy.